Trails Challenge Plugin
Activate your community and celebrate your trails, while using the power of Strava.
Introducing the Trails Challenge Plugin — a powerful WordPress-based platform built to help communities, nonprofits, and event organizers launch their own activity challenges. Whether you’re raising funds, building stoke before a big event, or encouraging outdoor recreation, our plugin delivers a seamless, automated experience that integrates directly with the Strava API.
Participants simply connect their Strava account, hit the trails, and watch their progress update automatically on your website. You control the challenge rules, milestones, rewards, and messaging — we provide the tech that makes it all work.
Developed originally for personal passion projects, this plugin is now available for other organizations that want a clean, reliable, and engaging way to host their own trail, mileage, or segment-based challenges.
What’s Included
WordPress Plugin License
Annual or lifetime options. Negotiable terms.
Strava API Integration
Strava API Integration for automated activity syncing. Manual uploading option for participants without a Strava subscription.
Challenge Builder Tools
Admin area in the WordPress Dashboard for customizing routes, goals, milestones, and more.
Real-Time Leaderboards
Leaderboard Display with Filterable Views
Branding Flexibility
Plugin allows you to integrate with your current branding.
Setup & Configuration Services
We’ll work with you for a smooth launch.
Flexible Implementation Options
- Use the plugin on your existing WordPress website.
- Have SpinUp build a new standalone challenge site.
- Add consulting to design your challenge strategy, rules, marketing, and participant experience.
Don’t have a WordPress site?
No problem. We can build and host a standalone Trails Challenge WP website on a subdomain of your choosing — for example, trailschallenge.yourdomain.com.
Origination Story
The Trails Challenge Plugin began as a grassroots solution, not a commercial product. We originally built it for Fat Bike Wood River, a local nonprofit advocacy group we helped start.
Our goal was simple: we needed real rider data to understand when, where, and how fat bikers were using the groomed trails in our community. Creating a Trails Challenge became the perfect way to gather that information while also energizing local riders. Participants connected their Strava accounts, logged their winter rides, and watched their progress update automatically — giving us the trail-use insights we needed while creating a fun, community-building experience for everyone involved.
Use-Case Scenario + Future Potential
In its first season, the challenge was free to join and designed purely for engagement and data collection. But as interest grew, it became clear that this tool had far broader applications. The same system could easily support fundraising campaigns, pre-season race engagement, nonprofit awareness drives, club competitions, and outdoor community challenges of all kinds. By integrating directly with the Strava API, the plugin reduces administrative overhead and creates a seamless experience for participants. While the plugin is still evolving, the concept has already proven itself in the real world — and it’s now being developed for wider use so that other organizations can launch their own trail challenges with ease, purpose, and measurable impact.